Wakeboard Only Internet Shop Kicks Off in October

Atlanta, Georgia - Ambush Boarding Co., Inc., one of the nations most progressive board sports retailers, will be launching Buywake.com on October 1, 2001. Buywake.com is a true wakeboard only online pro shop. This web site will become a valuable wakeboard consumer resource for the purchase of new boards, bindings and rider gear. Buywake.com will also support the entire wakeboard industry through international advertising, event sponsorships and furnishing up to date demographic and trend information.

The online shop will feature top brands such as Hyperlite, Liquid Force, Double Up, O'Neill, Jet Pilot and Accurate as well as Ambush branded merchandise. Exclusive offers and web only specials will be available year around.

"This expansion demonstrates our ongoing commitment to the wakeboard industry. We believe consumers want a retailer that understands their needs and can provide products that make sense. Provision of a high level of knowledge and service for all customers, beginners and experts alike, is where Buywake.com will stand out. Remember, it's all about the ride," said Chuck Morrow, President of Buywake.com and Ambush Boarding Co.

Buywake.com will utilize the expanding market identity of Ambush Boarding Co. The two companies will engage in a cooperative marketing venture to cross promote each other. In the 4th quarter 2001, Buywake.com will announce its professional and amateur wake team for 2002. Team rider involvement will be a key factor in the development of the Buywake.com and Ambush Boarding Co. image.

Buywake.com is a privately held, rider owned and operated corporation established in Georgia in 2001. For additional information, please contact Chuck Morrow at chuck@ambushboardco.com.